Allsorts Licensing


Home ~ About Us ~ Brands ~ News ~ Contact Us

Hagar The Horrible

Hagar The HorribleHagar the Horrible doesn’t live up to his name.  He is a mild-mannered, working-class marauder, who is more interested in quaffing a Middle-Aged lager than he is in sailing around the world.  While he may look menacing, Hagar is an underachieving vandal with a pacifist streak.  His daily life is plagued by the ordinary problems we all face. 

He resigns himself to suffering the world’s ills rather than raging against them.  Hagar decidedly devotes himself to his family – raising the kids, paying bills, drinking the occasional brew and answering to his wife.

He is Everyman doing the best he can in a world he did not create, but one he has every intention of conquering … as long as he makes it home in time for dinner.

Created in 1973 by Dik Browne, and now in the hands of his son, Chris, Hagar the Horrible has been a hit with fans ever since he first set sail.  Today, an estimated 240 million readers in more than 1,900 newspapers worldwide hav taken a liking to this Viking.  He’s made the voyage to 58 countries.  He speaks 13 languages.  From publishing and mobile to apparel and advertising campaigns around the world, Hagar is an expert at bringing home the loot!

A favourite in the UK’s top selling Sun for many years. Currently on the online gaming platform, William Hill

© 2019 King Features Syndicate, Inc.

™Hearst Holdings, Inc.



Globally recognised contemporary &
classic comic characters and iconic brands.

Some of the worlds favourite comic characters
and storybooks brought to life in an array of
media formats.

Publishing renowned comic strip material going back to the 1930’s both in the United Kingdom and in the States that make up the former Yugoslavia 




Copyright (c) 2019 Allsorts Media Limited - Designed By RAS Data Support Ltd
Registered Address: 15 Grove Place, Bedford, Bedfordshire MK403JJ
Company Number: 03925729 VAT Number:GB
Cookie / Terms of Use & Privacy Policy - Click here to view our policy on dealing with cookies and your personal information